He is currently the Executive Director of the Civic Action Resources and a communication and development expert providing services to IFIs and leading national and international development organisations through both qualitative and quantitative research methodologies including survey, case study, participant observation, interviews, focus group discussion, stakeholder analysis, and problem and situation analysis. He has carried out a number social surveys, evaluations and assessments.
He combines strong academic training in both Pakistan and abroad with rich and varied experience in development communication. He has held responsible positions and undertaken highly challenging communication assignments with leading development agencies. His communication‐related professional commitments have taken him to several countries and involved collaboration with reputable foreign organisations. In the course of his career in the field, he has also been bestowed with prestigious awards in recognition of the contribution rendered.