He represents ESOMAR in Pakistan and is a member of Marketing Research Society UK. He is a trainer, consultant and survey research specialist with more than 28 years of experience. Previously, he worked for Gallup in Pakistan and is the Chief Executive Officer of International Field & Tab since 2006.
As a survey research consultant he has served many clients including World Bank, Cambridge Education, SMEDA, WHO, UNICEF, Large International, Multinational, National organisations and research centres in the region. He can provide cost and time effective solution in quantitative research. He is an experienced moderator and help clients in conducting IDIs and FGDs in Pakistan.
He has conducted training sessions on survey research methods and data collection in Afghanistan, Bahrain, Bangladesh and Pakistan. He has taught courses on Marketing Research, Research Methods, Media Research and Marketing Research Practicum at graduation and post graduation level in leading universities including Fast–NUCES, Punjab University, PIMSATS, University of Management and Technology and CUP in Pakistan.
He also provides consultancy based upon surveys in specialised segments and B2B.